It does not matter if you own only a small company or a multimillion corporation, every business of any field and scale needs to establish an online presence. The easiest way to do that is by building a website. Regardless of what you sell or provide, you must make sure that people know you exist in the first place, so they can communicate with you, ask questions about the foods & services, and make purchases. A website is a 24/7 marketing agency that relentlessly works on your behalf and spread the word about your existence in the digital world. Even when people do not immediate buy, at least they can talk about your company with their peers. Happy customers will also be able to make recommendations easily through social media or emails.
Launching a website is an easy way to increase brand recognition, but it does mean that a website is also easy to build. In the world where most people are tech-savvy, it is not hard to find someone who is willingly to create a whole new website from the ground up for you. However, you need to ask whether the website will be built with DIY principles or professionalism. Here are the basic differences.
By DIY principles, it means the website is created on easy-to-use platforms such as Weebly, Wix, Jigsy, IMCreator, and what have you. Those platforms allow anyone with no knowledge and experience of coding to build and launch a fully functioning website in a matter of hours or maybe less. If you plan to launch an online business, chances you understand the concept of freemium; those platforms thrive on that business model. With a simple drag-and-drop interface, easy visual editing, and support team, free platforms are promising indeed, but there are limitations to everything that comes at no cost. Even when you use the premium plans with which you need to pay a subscription fee, you are stuck with the features available from the platforms. In the long run, the restrictions can actually halt your online business from developing.
On the other hand, hiring a professional web designer allows you to ask just about any feature that suits your needs and business models, with the right price. The biggest strength of professional designers is that they ask for as many details as possible about the business and create the website based on the information. Your website is then designed to cope with the future growth of the business without compromising the current stage of development. When the time comes to extend features and improve usability, you will have no problems implementing changes. For example, moving to higher hosting tier or moving to a different server is a breeze.
A free platform is an empty canvas on which you should put a lot of contents and optimizations. Professionals understand various methods to make your website appear on search engines and achieve higher rank in reasonable times. Website designers come with upfront cost indeed, but the investment is worth every dime. Another good thing is that they are highly skillful in using web analytics tools to generate reports and make changes if needs be to keep the website competitive in the online battle for popularity.
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-Creative Headline Team